Instax (stylized as instax) is a brand of and marketed by .
The first camera and accompanying film, the Instax Mini 10 and Instax Mini film, were released in 1998. The "Wide" film and first accompanying camera were released the following year. The Instax Square film and accompanying camera were released in 2017.
The of Instax film give an image size of 46 mm × 62 mm (1.8 in × 2.4 in) for the Mini, 99 × 62 mm (3.9 × 2.4 in) for the Wide and 62 × 62 mm (2.4 × 2.4 in) for the Square. The Instax colour film is available in Mini, Wide, and Square formats and the black and white Instax Monochrome is available in Mini and Wide formats.
Other manufacturers also make compatible cameras and camera backs.
Cameras and printers
Fujifilm produces a range of Instax Mini and Instax Wide cameras, as do other manufacturers. Fujifilm also produces Instax Mini printers and has in the past produced Instax Pivi printers.
Fuji's instant film products are based upon the improvements made to 's instant film system that the – namely the ability to expose the film through the rear of the photograph and the reversal of the dye layers' order so that development in the blue layer is visible first. As a result of these changes, the image does not need to be taken via a reflex mirror in order to reverse the image (as all Polaroid do). Colour balance and tonal range are also improved over Polaroid integral . Fuji's decision to integrate the pressure plate springs and batteries into the camera bodies rather than the disposable film pack itself helps make the Instax system more economical per exposure than Polaroid's equivalents.
Instax MiniFujifilm Instax Mini 8 camera Packs of Instax Mini film
Instax Mini is a 54 mm × 86 mm (2.1 in × 3.4 in) (approximately ) integral daylight ISO 800 color film designed for use with Fujifilm instax mini compatible cameras. Commercially in Japan the Instax Mini film and the Instax Mini camera systems are called Instax Cheki (チェキ).Instax Mini is available in colour and black and white.Film specifications Film speed ISO 800/30° Colour temperature Daylight type (5500K) Resolving power 12 lines/mm Photos per pack 10 Film size
(W×H) 54 mm × 86 mm
2.1 in × 3.4 in Image size
(W×H) 46 mm × 62 mm
1.8 in × 2.4 in Aspect ratio 1:1.348 Film pack size
(W×H×D) 61 mm × 92 mm × 20 mm
2.4 in × 3.6 in × 0.8 in
Digital Instax Pivi
The Digital Instax Pivi line was intended as a digital/analog hybrid. The original intention was to produce a new format to feed a series of digital instant cameras similar in approach to the C-211, a digital camera with a built-in Polaroid 500 film . Fujifilm eventually released the FinePix PR21, a digital camera with a built-in Instax mini printer, in 1999. A stand-alone printer was planned from the start but was not the primary focus, but this changed with the advent of mobile devices. This device made it to market in 2004, after about five years in development.
Instax Pivi film looks physically identical to Instax mini, but it takes a different formulated film producing an inverted image when used in a mini camera, making them deliberately incompatible.Film specifications Film speed 800 Film size
(W×H) 54 mm × 86 mm
2.1 in × 3.4 in Image size
(W×H) 46 mm × 61 mm
1.8 in × 2.4 in
Instax WideFujifilm Instax 500AF camera Instax 100 camera
Released the year after the mini film and cameras, the negative was increased on this format to create an image size based on the . Upon introduction, this format was simply called Instax without any suffix (making it the normal, not mini, Instax film), Fujifilm gradually embedded the "Wide" moniker into the name of the product. That rebranding pattern can also be seen on the Instax 210 which is now described on the Fujifilm web site as Instax Wide 210, despite not being referenced elsewhere in such a way.Instax Wide is available in colour and black and white.Film specifications Film speed ISO 800/30° Colour temperature Daylight type (5500K) Resolving power 10 lines/mm Photos per pack 10 Film size
(W×H) 108 mm × 86 mm
4.3 in × 3.4 in Image size
(W×H) 99 mm × 62 mm
3.9 in × 2.4 in Aspect ratio Film pack size
(W×H×D) 115 mm × 92 mm × 20 mm
4.5 in × 3.6 in × 0.8 in
Instax SquareInstax Square SQ10
Instax Square is a new square size of Instax film released in 2017, available in colour. The manufacturer initially only offered a hybrid digital camera/printer. Later, a separate printer and cameras offering fully analog exposure became available.Film specifications Film speed ISO 800 Colour temperature 5500K Resolving power 10 lines/mm Photos per pack 10 Film size
(W×H) 72 mm × 85.6 mm
2.83 in × 3.37 in Image size
(W×H×D) 62 mm × 62 mm
2.4 in × 2.4 in Aspect ratio 1:1 Film pack size Unknown
Kodak ceased production of instant film cameras when it was successfully sued by Polaroid for in 1986. Fujifilm, through an agreement with Polaroid specifying they could not officially distribute in certain territories (such as the US) until the original expired in the mid-1990s, continued to manufacture and market their own line of films. As such, Fuji produced several lines of instant films starting in the early 1980's.
Instax was released to consumers in 1998 and was based on those earlier instant film systems, having the same film speed and dye order.
Fujifilm originally wished to release the Instax series worldwide including North America and Europe simultaneously, but chose to work with Polaroid on the mio camera based on the Instax mini 10/20 for the US market. The mio product was discontinued after a few years.
With Polaroid ceasing production of instant films in 2008, the Instax system was the only integral instant film system in production until Impossible Project (now ) launched their integral film in early 2010. The Instax Mini system is also sold in some markets by Polaroid itself through the Polaroid 300 and Polaroid 300 Film brands (in reality, rebranded Instax Mini 7S and Instax Mini film).
Reception and growing popularity
In 2014 it was reported that the Instax Mini 8 was outselling flagship models like the and .
In 2016 it was reported that sales of Instax cameras had risen to 5 million units the previous fiscal year, up from 100,000 units in 2004. Also that year, Fujifilm released a monochrome formulation of the film.
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