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Alan in Bellevue, WA asks:

How important is having a current LinkedIn page for getting new clients? Is it even important at all?

Some real estate photographers don’t use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how much time you are going to put into being active.

I always refer readers to in his real estate business. I think Ethan’s approach is a good model.


Andrew in MA asks:

I wonder what you and the readers think of this issue. My client (a good one) had a video done. She gave the videographer access to my still photos to incorporate in the video, which is a mix of directly-shot videos, and panning and zooming on my images. His video, by my client’s request, doesn’t have his name and is totally unbranded so the videographer does not take credit for my work. I feel a little funny about my work being used by a videographer. On the other hand, I gave my client the right to use my images for marketing purposes. Perhaps it is not that different from a printer using my images for a brochure for my client (which I have no problem with). What do people think?

The typical license agreement real estate photographers have with clients grants them a license to use the still photos for anything that markets the property. In my mind, incorporating your stills into a video of the property doesn’t violate the standard type of licensing so I wouldn’t worry about it.

Cameron in California asks:

I’ve been contacted by the production company for (World of Wonder Productions). They want permission to use my still photos of a listing on the show. Of course, the release they attached asks me to give them a free perpetual license. Have you heard of any photographers getting paid for the use of their images on the show?

My reaction is why would you let them use your images for free? They are making money off the TV show. Charge them for use! . His argument is that when professionals give their photos away, they diminish other photographers’ work.

Rich recaps from three years ago and adds many insights like how to connect your iPad to the Sony A6000. Thanks Rich!

LaserMeasuringJanice, a Realtor in Illinois asks:

Do you have information about software I can use to create floor plans myself?

Yes; for a number of years, we have been tracking which floor plan creation software is a favorite among readers. Most people who do floor plans use some kind of laser measuring device to do the measurements on-site, and then use one of the following apps to create the finished floor plan later. Here are what readers say are their favorites as of a few months ago:

What is your favorite floor plan creation software?

Francesca in the Seattle area asks:

I’ve recently learned that some interior photographers charge 00 for a half day and 00 for a full day service. I know that interior photography is different from real estate photography however, there’s a huge difference in price considering that they are pretty much part of the same family. I was wondering if you guys can help me understand the dynamics behind it.

Bill in Oregon wants to show us his unique way of displaying a large property with a 360 tour interface. He says:

A client listed 80 acres and wanted something a bit different. 80 acres of dirt is pretty boring, I have shot via drone looking towards and from inside looking out. But there are only so many pictures you can take of that much dirt. I have done fly around and overs but wanted to avoid the same old video.

Patrick in Palm Springs recently told me that:

Palm Springs has two Boards of Realtors (CDAR and PSRAR) in the Coachella Valley (Palm Springs, Palm Desert, Rancho Mirage, Cathedral City, Indian Wells, La Quinta, Indio, etc.). CDAR has sent an email to their brokers stating they will require all photographers to sign an agreement assigning all rights to them. This is for all past shoots as well as future shoots.

Update 10/14/2018: Patrick wanted everyone to be able to see these 2 documents: 1-CDAR current rules and regulations. 2-

There have been other attempts like this in other geographic areas for a number of years. .

Joshua in Australia said:

I’m looking at an opportunity to expand my work from standard real estate shoots to more lifestyle based images. Ones that include models in different parts of the home. My shooting method is flash-ambient blending. I’m a bit uncertain as to where a model would fit into that process. I don’t think I can reasonably expect a model to stay dead still while I capture my different frames and I don’t want to have to be cutting them out in photoshop to fit them in. Hopefully, others have had some experience with this.

I have not personally done this before but I would let the model blur if need be. has several of these kinds of images in his portfolio and I’ve always liked the look and feel that those blurred models give, although it may not be appropriate for every situation.

Has anyone else done this?

The following is the first of a 51 page PDF tutorial written by that you can . For those who don’t know John’s work, he has written the e-book, and created the video series . Note: John updated the tutorial on 10/7 to include some reader suggestions.

I have been doing sky replacements for many years and have written about them in my e-book, Image Editing for Real Estate Photography, and have also created videos to show the same techniques in my video series of the same name. The method I have been using (creating a selection of the sky using Select > Color Range) is fairly quick and produces good results in most situations.

PriceOnSiteAlan in Seattle asks:

I was wondering if you recommend for or against putting your pricing on your website along with the services you offer?

I recommend that you DO NOT list your prices on your website. Here are some reasons why:

Ashley in South Carolina asks:

Has anyone heard of or used a product called for virtual tours, 2D floor plans, and other products using an iPhone?

I’ve never heard of before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here are my concerns about this product:

Larry’s about moving from real estate to architectural work really caught my attention. I totally agree with Larry’s comments in that article, where he talked about the value of workshops and it got me thinking about all the other ways shooters can go about getting professional development to help them get to the next level. This can include formal methods like workshops, but improving one’s skills can happen other ways too, including coaching and going through the books and video tutorials that are out there now–many of which are featured right here on PFRE.

The October 2018 PFRE Photographer of the Month contest is now open.

Submit your entries (NOTE: If you do not provide your full name at the time of submission, your entry will not be accepted.)

  • This month’s theme is: Elevated exterior, pole, aerial, UAV.
  • won last year’s contest with great image.
  • The contest will be open until 24:00 UTC on October 15th.
  • Winner will be announced on October 23rd.



Colin in California asked the following question:

I was gearing up to get started in this business when, more quickly than anticipated, I was connected with one of the biggest realtors in town and I was quickly shooting multi-million dollar homes—very high-end for the area. The client is awesome to have and pays well. Great! The only thing is, now I need to ramp up and get more volume in order to make a real living at this.

So my question to you is, how should I market myself? I want more volume, but I want to maintain what I’m doing with this Realtor and cater to the upper-end if possible.


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